Mass media

Mass media basically can be divided into two different categories. They are as follows:

1.       Print media – including newspapers, magazines, books etc.

2.       Electronic media – including radio, television, motion pictures etc.

However, there others who categorize media as

1.       Audio -  radio, sound records

2.       Visual -  print, photographs

3.       Audio-visual – television, motion pictures

Print media

With Gutenberg's printing press in the 15^th century, the world saw the first vehicle of mass communication. Back then books were regarded as a status symbol that only rich people could afford. but now, the scenario is different because of the printing press brought a revolution that heralded the first mass media. As a result, different forms of print media were introduced. Books, newspapers, Magazines etc are few of the forms of print media. thus this medium requires the mass to be literate to read it.

Electronic media

Radio

The most accessible mass medium anywhere in the world. It developed in the early 1920 as a medium and since then it has reached to up to 98% of the households in the developed countries. where as in the developing countries, it might not be that pervasive but at the same time most popular, cost-effective and accessible mass medium.

Television

John Logie Baird was one of the primary players in the field of Television. Since then it has been proved to be the greatest potential for transmitting information to enormous number of people. Though the potential reach of this medium in developing countries is limited but it is evident that it is the most favorite forms of medium. it requires no literary knowledge as audio-visual is understandable to all.

Motion pictures

News, movies, documentaries lie in this category. although developing countries still need to improve on this sector but news channels have been booming up in the Nepalese scenario.

New media

Internet

Internet and e-mail are becoming the most efficient forms of mass media in today's world. Many private or governmental institutions  use the internet for their use in order to make their services more accessible and easy. One can connect from one part of the world to another in a matter of seconds, go shopping sitting on their couch, be informed about all around the world from their computer.