For Human beings, life without communicating with each would be unimaginable. It is a means of survival and development. It would be very hard to imagine the relationships among us in such a situation. As Carol Wilder ( Mattleart & Mattleart 1998:53) in the 1970s puts it, "one cannot not communicate". And as per this, we need different mediums to communicate with each other.
The word media comes from a Latin plural form of the singular noun medium. Mass media helps in disseminating information with great speed to large numbers of people located at different places. in simple words, those media capable of transmitting messages to large audiences or mass is called Mass Media. Hartley (2004:142) asserts that "any material through which something else may be transmitted" is a medium. They are the means by which communication is possible from a distance to large mass and at a great speed. It acts both as a guardian of the status-quo and powerful vehicles of change.
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